Simon Kasse is the Global Product Manager for Beckman Coulter’s DxA 5000 Automation family and is based in Munich, Germany.He has been dedicated to the organization for 33 years. Kasse spent the first 10 years of his career in the clinical laboratory where he supported automation and informatics. He later stepped over to Beckman Instruments as a Product Specialist in Clinical Chemistry. Throughout his career, he has gained extensive experience in clinical and immuno-chemistry, clinical informatics and automation at various levels from sales to product management. Kasse has expertise in the customer expectation workflow which helps customers increase their service potential while managing their operating cost and keeping them aligned with their budget. He excels at holding product vision, identifying problems and seizing market opportunities.